In 1970, when graphic designer Hiroshi Ohchi founded the design journal *Idea*, he sought to bridge the aesthetic gap between Japanese traditional art and Western modernism. Ohchi believed that the clean lines of Bauhaus could find common ground with the minimalist principles of Zen. Ohchi wanted the journal to serve as an international forum for graphic design trends. Consequently, the journal became a global platform, introducing avant-garde Japanese typography to international audiences.
The writer wants to replace the bolded text with a statement that provides a specific, concrete example of how Ohchi blended Japanese traditional art and Western modernism in the journal's early layouts. Which choice best fulfills this goal?
- He curated cover designs that paired bold, sans-serif European typefaces with asymmetrical, hand-drawn kanji characters.Answer
- BHe launched the publication in both Tokyo and Munich to reach a wider audience of graphic designers.
- CHe believed that the journal would eventually become a standard reference for design students around the world.
- DHis studies in Munich exposed him to Bauhaus, his training in Tokyo grounded him in Zen aesthetics.
Answer
He curated cover designs that paired bold, sans-serif European typefaces with asymmetrical, hand-drawn kanji characters.
The correct answer most effectively meets the rhetorical goal by describing a concrete, specific design choice (curated cover designs) and detailing how it combined Western modernist typography (sans-serif European typefaces) with traditional Japanese art elements (asymmetrical, hand-drawn kanji).
Step-by-Step Solution
Key Concept
Meeting Specific Rhetorical Goals
Estimated Time:1m 15s