A polling organization collected data tracking national news coverage of energy-related topics alongside public concern regarding energy policy over a nine-month period in :
| Month | Network News Coverage of Energy Topics (Percentage of Weekly Airtime) | Respondents Ranking Energy Policy as a "Top National Priority" (%) |
|---|---|---|
| January | ||
| March | ||
| June | ||
| September |
Which of the following concepts is best illustrated by the relationship shown in the table?
- The agenda-setting function of the media, where increased coverage of an issue raises its salience among the public.Answer
- BThe role of the media as the primary agent of political socialization in shaping fundamental political values.
- CThe president's use of the bully pulpit to unilaterally control the national news agenda and direct legislative priorities.
- DThe inherent unreliability of public opinion polling when tracking rapidly changing political issues.
Answer
The agenda-setting function of the media, where increased coverage of an issue raises its salience among the public.
The correct answer describes the media's agenda-setting (or gatekeeper) function. The data in the table demonstrates a clear relationship: as network news coverage of energy topics increases (from in January to in June), the percentage of the public identifying energy policy as a top priority also increases (from to ). Conversely, when media coverage declines in September, public salience also decreases. This demonstrates how the media's choice of which stories to cover influences the importance the public assigns to those issues.
Step-by-Step Solution
Key Concept
The gatekeeper role of the media and agenda setting.
Estimated Time:1m 0s