An excerpt from a 2001 analysis of international cultural exchanges describes the following trend:
"The massive popularity of Japanese video games and animated television series in Europe and North America during the late 1990s demonstrates that the flow of global cultural goods is not a one-way street originating solely in the West. However, this spread did not simply replace Western culture with Japanese culture. Instead, local distributors routinely modified character names, dialogue, and soundtracks to align with local cultural norms, while Western audiences integrated these media products into their own daily practices and identities."
Which of the following developments in the late twentieth century is best illustrated by the passage?
- AThe total homogenization of global cultural consumption under a standardized Western corporate model.
- BThe success of the Green Revolution in eliminating cultural barriers to international food trade.
- How local societies actively adapt and hybridize global media to fit their own cultural frameworks.Answer
- DThe imposition of direct political administration and colonial rule by East Asian empires.
Answer
How local societies actively adapt and hybridize global media to fit their own cultural frameworks.
The correct answer is correct because the passage describes how local distributors and audiences modified character names, dialogue, and soundtracks of Japanese media to align with their own cultural norms. This process of local adaptation and blending is a prime example of cultural hybridization (or glocalization) during the era of globalization.
Step-by-Step Solution
Key Concept
Glocalization and cultural hybridization in the global age
Estimated Time:1m 0s