Question

Difficulty: MediumGlobalized Culture

The rapid expansion of the Nigerian film industry, known as Nollywood, in the late twentieth and early twenty-first centuries represents a significant shift in global cultural flows. Rather than simply consuming Hollywood or European imports, audiences across Africa and the Caribbean increasingly preferred Nollywood films. These low-budget, digitally shot productions focused on local themes, folklore, and urban struggles. While critics initially feared that globalization would lead to a uniform cultural landscape dominated by Western media, the success of Nollywood demonstrates that regional media hubs can challenge Western dominance by producing content that resonates with local and diasporic experiences.

Which of the following developments in the late twentieth and early twenty-first centuries is best illustrated by the passage?

  1. The way local and regional cultures adapted global technologies to assert their own cultural identitiesAnswer
  2. B
    The complete homogenization of global culture under the influence of Western media conglomerates
  3. C
    The successful implementation of environmentalist policies of the Green Revolution to limit urban industrial pollution
  4. D
    The transition from economic imperialism to direct political administration by foreign powers in West Africa

Answer

The way local and regional cultures adapted global technologies to assert their own cultural identities
The correct answer is correct because Nollywood’s growth demonstrates how local actors took advantage of global technological advances (such as digital cameras and cheap distribution methods) to create, distribute, and consume cultural products that reflected local stories and values rather than conforming to Western models.

Step-by-Step Solution

1
Analyze the stimulus passage.
The passage describes how Nollywood (the Nigerian film industry) grew rapidly using digital technology, producing films focused on local themes that challenged Western media dominance and resonated across Africa and the Caribbean.
Understanding the core argument of the stimulus is essential for identifying the historical process it illustrates.
2
Evaluate the choices against the passage and historical context.
The correct option must reflect how local cultures interact with global influences (e.g., using digital media to assert regional identity). The option stating that cultures adapted global technologies to assert their own identities directly aligns with this.
Comparing options to the main idea of the source ensures the correct historical development is chosen.

Key Concept

Globalized Culture
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