A helpdesk technician receives a support ticket from a customer residing in the European Union who requests that their personal contact profile, communication preferences, and transaction history be permanently deleted from the company's customer relationship management database. Which of the following regulations or privacy rights requires the company to fulfill this request?
- The General Data Protection Regulation (GDPR) right to be forgottenAnswer
- BThe Health Insurance Portability and Accountability Act (HIPAA) PHI sanitization rule
- CThe Payment Card Industry Data Security Standard (PCI-DSS) scope limitation policy
- DThe Family Educational Rights and Privacy Act (FERPA) opt-out mandate
Answer
The General Data Protection Regulation (GDPR) right to be forgotten
The General Data Protection Regulation (GDPR) provides EU data subjects with the 'right to be forgotten' (also known as the right to erasure). Under this mandate, organizations processing personal data must permanently delete an individual's personal information upon request if there is no overriding legal obligation to retain it.
Step-by-Step Solution
Key Concept
GDPR Data Subject Rights and Data Erasure