Executives at a luxury hotel chain noted that properties featuring a newly installed organic tea station in the main lobby achieved significantly higher overall guest satisfaction scores than properties without such a station. Based on this observation, the executives concluded that providing free organic tea to guests directly improves overall guest satisfaction.
Which of the following, if true, most seriously weakens the executives' argument?
- The hotel properties selected to receive organic tea stations were also those that had recently completed major room renovations and staff retraining.Answer
- BGuests who visited the lobby tea station reported feeling significantly more relaxed during check-in than guests who did not visit the station.
- COperating an organic tea station requires less daily maintenance than managing a complimentary breakfast buffet.
- DGuest satisfaction ratings at properties with tea stations began rising immediately following the installation of the stations.
- EThe executive team implemented the tea stations as an intermediate trial phase prior to reviewing overall guest service amenities.
Answer
The argument is most seriously weakened by revealing that the hotel properties featuring tea stations had also undergone major room renovations and staff retraining, introducing a confounding variable.
The correct answer weakens the argument by introducing a classic confounding variable (third variable). If the hotels that received tea stations were also renovated and had their staff retrained, those improvements—rather than the tea station—could fully account for the higher guest satisfaction scores.
Step-by-Step Solution
Key Concept
Causal Flaws and Confounding Variables