Examkin

Question

Difficulty: EasyCAN-SPAM Act

A licensed agent is creating a mass email campaign to promote a new health insurance policy to potential leads. To comply with the federal CAN-SPAM Act, which of the following elements MUST the agent include in these commercial messages? (Select all that apply)

  1. An easy-to-use method allowing the recipient to unsubscribe from future messagesAnswer
  2. B
    A verification that the recipient provided prior express consent to be contacted
  3. The agent's legitimate physical mailing addressAnswer
  4. D
    An initial privacy notice outlining the sharing of consumer financial data

Answer

The commercial message must include an easy-to-use method allowing the recipient to unsubscribe and the agent's legitimate physical mailing address.
Under the CAN-SPAM Act, any commercial email must clearly include the sender's valid physical postal address and a clear, conspicuous mechanism for the recipient to opt out of future emails.

Step-by-Step Solution

1
Identify the law being tested in the scenario.
The scenario asks about compliance with the CAN-SPAM Act for commercial email marketing.
Different federal regulations govern different types of marketing and consumer protection.
2
Recall the core mandates of the CAN-SPAM Act.
The CAN-SPAM Act requires accurate header routing information, non-deceptive subject lines, a valid physical postal address, and a clear opt-out mechanism.
Knowing the specific requirements is necessary to evaluate the options.
3
Evaluate the given options against the CAN-SPAM requirements.
An unsubscribe method and a physical address are required by CAN-SPAM. Express consent rules apply to telemarketing (TCPA), and privacy notices apply to financial data protection (GLBA).
This eliminates the distractors associated with other federal regulations.

Key Concept

CAN-SPAM Act Requirements
Rate this question

Topics

CAN-SPAM Act

More questions from this topic