Marcus, a licensed resident producer operating as a sole proprietor, decides to rebrand his business and wants to start marketing his services under the fictitious name "Apex Premier Solutions." Under standard state insurance regulations, what must Marcus do to maintain compliance regarding the use of this assumed name?
- File the assumed name with the Department of Insurance prior to using it in any insurance-related transactions.Answer
- BReport the assumed name to the Department of Insurance within 30 days after conducting his first transaction under the new name.
- CSurrender his individual producer license and apply for a new business entity license under the assumed name.
- DWait to register the assumed name until submitting his compliance documentation during his next biennial license renewal.
Answer
The producer must file the assumed name with the Department of Insurance prior to using it in any insurance-related transactions.
Under standard state insurance regulations, any producer wishing to conduct business under a name other than their true legal name must formally notify the Commissioner or Department of Insurance prior to using the assumed name. This allows the department to ensure the name is not deceptive, misleading, or already in use by another entity, thereby protecting the insurance-buying public.
Step-by-Step Solution
Key Concept
Assumed Name Notification Requirements