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Difficulty: EasyCAN-SPAM Act

Producer Elena is sending a commercial advertisement via email to potential clients for a new annuity product. Under the CAN-SPAM Act, if a recipient clicks the "unsubscribe" link, within how many business days must Elena's agency process and honor this opt-out request?

  1. 10 business daysAnswer
  2. B
    15 business days
  3. C
    30 days
  4. D
    31 days

Answer

10 business days
The CAN-SPAM Act explicitly mandates that any commercial email must include a clear opt-out mechanism, and the sender must honor any resulting unsubscribe request within 10 business days. After this period, it is illegal to send further commercial emails to that address.

Step-by-Step Solution

1
Identify the regulation governing commercial email communications.
The CAN-SPAM Act applies since the email is a commercial advertisement.
Federal law sets specific requirements for businesses sending commercial electronic mail to consumers.
2
Determine the statutory timeframe for honoring an email opt-out request under this Act.
The law requires senders to process unsubscribe requests within 10 business days.
This ensures consumers have a prompt and legally enforceable mechanism to stop receiving unwanted commercial solicitations.

Key Concept

CAN-SPAM Act Opt-Out Timeframe
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Topics

CAN-SPAM Act

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