A state-owned electric power distribution company operating as a monopoly charges domestic households a higher rate per kilowatt-hour than industrial factories. For this pricing policy to successfully increase the monopoly's total revenue, which condition regarding demand elasticity and market structure must hold?
- Domestic households must have a relatively price-inelastic demand, and seepage between the domestic and industrial sub-markets must be prevented.Answer
- BDomestic households must have a relatively price-elastic demand, allowing the firm to gain greater total revenue by charging higher unit prices.
- CThe pricing strategy must completely eliminate consumer surplus in both sub-markets by charging each individual consumer their maximum willingness to pay.
- DRaising electricity rates for domestic households will cause an outward shift in their demand curve, leading to higher consumption at higher prices.
Answer
Domestic households must have a relatively price-inelastic demand, and market seepage (arbitrage) between sub-markets must be strictly prevented.
For third-degree price discrimination to increase total revenue, the monopolist must charge a higher price in the sub-market where demand is relatively less price-elastic (inelastic) and ensure the sub-markets are separated so buyers cannot purchase in the cheaper market and resell in the dearer market.
Step-by-Step Solution
Key Concept
Conditions for Third-Degree Price Discrimination
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