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Question

Difficulty: MediumCommunication: Methods and Roles in Commerce

A manufacturing firm in Kano wants to encourage potential customers across the country to submit product inquiries and order forms without incurring postage costs, with the firm covering the postage charges for all returned replies. Which postal communication service should the firm adopt?

  1. Business Reply ServiceAnswer
  2. B
    Registered Post Service
  3. C
    Direct Personal Service
  4. D
    Wholesale Distribution Service

Answer

Business Reply Service is the appropriate postal facility because it enables potential customers to send replies without paying postage, while the licensing firm pays the post office upon receipt of the returned mail.
Business Reply Service is a specialized post office facility that enables commercial organizations to distribute pre-addressed envelopes or cards to prospects who can post them without paying postage. The business pays the postage fee plus a small fee to the postal authority only for the replies received.

Step-by-Step Solution

1
Analyze the requirements in the scenario.
The firm needs a postal method that permits clients to mail inquiries/orders free of charge to themselves, with the business absorbing costs only for incoming replies.
Communication in commerce offers specific postal facilities designed to stimulate sales and customer feedback.
2
Match the requirement with the correct postal communication service.
Business Reply Service specifically fulfills this role by providing pre-printed postage-paid reply mail.
It acts as a key commercial communication tool to increase response rates in marketing campaigns.

Key Concept

Business Reply Service in Commercial Communication
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Topics

Communication: Methods and Roles in Commerce

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