Question

Difficulty: MediumDeterminants and Changes in Demand

A market survey analyzes consumer behavior in the Nigerian energy sector regarding solar inverter batteries. Match each economic event listed on the left with its corresponding geometric effect on the solar inverter battery demand curve on the right.

  • An increase in the price of petrol used for household electricity generatorsRightward shift of the demand curve caused by an increase in the price of a substitute energy source
  • A sharp decrease in average household disposable income across urban centersLeftward shift of the demand curve, assuming solar inverter batteries are a normal good
  • A reduction in the retail market price of solar inverter batteriesDownward movement along the demand curve representing an increase in quantity demanded
  • A nationwide public awareness campaign boosting consumer preference for renewable solar energyRightward shift of the demand curve caused by a favorable shift in consumer tastes and preferences

Answer

Each economic event matches its corresponding impact on the solar inverter battery demand curve based on non-price determinants versus own-price changes. Higher petrol prices for substitute generators cause a rightward shift in solar battery demand. Reduced disposable income causes a leftward shift for normal goods. A price drop in solar batteries themselves leads to a downward movement along the demand curve. A successful campaign promoting renewable energy shifts the demand curve to the right through consumer preference.
Non-price determinants (income, prices of substitutes, consumer tastes) cause the entire demand curve to shift left or right, whereas changes in the commodity's own price only cause a movement along the existing demand curve.

Step-by-Step Solution

1
Separate own-price changes from non-price determinants of demand
Identify that a change in the market price of solar inverter batteries causes a movement along the demand curve, whereas changes in income, substitute prices, and preferences cause the demand curve to shift.
The law of demand governs movement along the curve when own-price varies, while non-price determinants shift the entire demand curve.
2
Analyze cross-price and income effects
An increase in the price of generator fuel increases demand for substitute solar systems (rightward shift). A decline in income reduces demand for normal goods (leftward shift).
Substitute goods exhibit a positive relationship between the price of one good and the demand for the alternative good, while normal goods exhibit a direct relationship with consumer income.
3
Evaluate consumer taste and preference impact
Increased awareness and positive sentiment towards solar energy increase consumer demand at every given price (rightward shift).
A favorable change in consumer tastes increases the market demand for a product.

Key Concept

Determinants of Demand vs. Changes in Quantity Demanded
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