Question

Difficulty: MediumDeterminants and Changes in Demand

In market economics, changes in price and non-price determinants produce distinct geometric shifts or movements on a commodity's demand curve. Match each specific market event involving fresh milk on the left with its exact geometric outcome on the demand curve on the right.

  • A reduction in the retail market price of fresh milk itselfDownward movement along the demand curve (expansion of quantity demanded)
  • A widely publicized medical report highlighting the health benefits of drinking fresh milkOutward (rightward) shift of the demand curve due to a positive change in taste and preference
  • A substantial price increase in fruit juice, a substitute for fresh milkOutward (rightward) shift of the demand curve due to the cross-price effect of a substitute
  • A decline in average household disposable income during a recession, where fresh milk is a normal goodInward (leftward) shift of the demand curve due to reduced consumer purchasing power

Answer

The correct pairings match: (1) price reduction of fresh milk to downward movement along the curve; (2) medical report favoring milk to an outward shift driven by tastes; (3) price increase of fruit juice to an outward shift driven by substitute cross-price elasticity; and (4) decline in consumer income to an inward shift of the demand curve.
Each economic factor correctly maps to its geometric representation: own-price changes result in movement along the curve, positive preference changes and rising substitute prices shift the curve rightward, and falling income for normal goods shifts the curve leftward.

Step-by-Step Solution

1
Distinguish between a change in price of the good itself and non-price determinants.
Recognize that a change in own-price causes movement along the curve, while non-price determinants shift the curve.
The law of demand specifies that price affects quantity demanded (movement), whereas external non-price factors alter overall demand (shift).
2
Analyze the impact of non-price determinants on tastes, substitute prices, and consumer income.
Determine the direction of shifts: positive tastes and higher substitute prices shift demand rightward; lower income for normal goods shifts demand leftward.
Substitutes have a direct cross-price relationship with demand for the target good, while normal goods share a direct relationship with consumer income.

Key Concept

Determinants and Changes in Demand (Movement along vs. Shift of Demand Curve)
Rate this question