Theory of Consumer Behaviour

93 questions

Question 81Question

Suppose the market price of a normal commodity increases. The substitution effect causes a consumer to purchase 55 fewer units of the commodity. If the total price effect results in an overall reduction of 99 units in quantity demanded, what is the specific impact of the income effect on the quantity demanded of the commodity?

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Answer: A decrease of 44 units

Answer

A decrease of 44 units
The total price effect equals the sum of the substitution effect and the income effect. Given a total price effect of a 99-unit reduction and a substitution effect of a 55-unit reduction, the income effect must account for the remaining 44-unit reduction (9=5+(4)-9 = -5 + (-4)). For a normal good, a price increase lowers real income, leading the consumer to buy less of the good.

Step-by-Step Solution

1
State the fundamental relationship decomposing total price effect into substitution and income effects.
Total Price Effect = Substitution Effect + Income Effect
According to consumer choice theory, any price change decomposes into a relative price adjustment (substitution effect) and a purchasing power adjustment (income effect).
2
Substitute the known values into the decomposition equation, assigning negative values to decreases in quantity demanded.
9 units=5 units+Income Effect-9\text{ units} = -5\text{ units} + \text{Income Effect}
Both total price effect and substitution effect represent reductions in quantity demanded due to the price increase of a normal good.
3
Solve for the income effect.
Income Effect=9(5)=4 units\text{Income Effect} = -9 - (-5) = -4\text{ units}
A result of 4-4 units indicates that the real income reduction from the higher price causes the consumer to further reduce consumption of the normal good by 44 units.

Key Concept

Decomposition of Total Price Effect for Normal Goods
Estimated Time:1m 0s
Question 82Question

When the price of an inferior good decreases, the resulting income effect reinforces the substitution effect, causing a larger total increase in quantity demanded than would occur for a normal good.

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Answer: False

Answer

The statement is False. For an inferior good, a price reduction increases real income, generating a negative income effect (buying less of the good). This income effect opposes the substitution effect rather than reinforcing it.
The correct evaluation is that the statement is False. When the price of an inferior commodity falls, the consumer's real income rises. Because demand for inferior goods moves inversely with real income, this income effect reduces quantity demanded, opposing the positive substitution effect. Thus, the income effect dampens rather than reinforces the overall increase in demand.

Step-by-Step Solution

1
Analyze the Substitution Effect of a price reduction
A lower price makes the commodity relatively cheaper compared to alternative goods, encouraging consumers to substitute toward it and increase quantity demanded.
The substitution effect always operates inversely to price changes regardless of whether the commodity is normal or inferior.
2
Analyze the Income Effect of a price reduction for an inferior good
A lower price increases real purchasing power. By definition, higher real income reduces the consumption of an inferior good.
Inferior goods possess a negative income elasticity of demand.
3
Compare the directional interaction of Income and Substitution Effects
For normal goods, income and substitution effects work in the same direction (reinforcing each other). For inferior goods, the income effect opposes (partially offsets) the substitution effect.
Total Price Effect = Substitution Effect + Income Effect.

Key Concept

Directional Interaction of Income and Substitution Effects for Inferior Goods
Question 83Question

A student in Lagos is willing to pay a maximum of \text{\mathbb{N}}2,500 for a transit pass, but the prevailing market price is \text{\mathbb{N}}1,600. What is the consumer surplus derived by the student from purchasing the pass?

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Answer: ₦900

Answer

The consumer surplus derived by the student is ₦900.
Consumer surplus is defined as the economic benefit gained by a consumer when they pay less for a product than the maximum amount they were willing to pay. Calculating \text{\mathbb{N}}2,500 - \text{\mathbb{N}}1,600 yields \text{\mathbb{N}}900, which accurately reflects this net monetary gain.

Step-by-Step Solution

1
Identify the total willingness to pay and actual expenditure
Maximum willingness to pay = ₦2,500; Actual market price = ₦1,600
Consumer surplus requires finding the difference between maximum willingness to pay and actual price.
2
Apply the consumer surplus formula
Consumer Surplus = ₦2,500 - ₦1,600 = ₦900
Consumer Surplus = Maximum Willingness to Pay - Actual Price Paid

Key Concept

Consumer surplus is the net monetary gain or benefit a consumer receives when paying a market price that is lower than the maximum price they were willing to pay.
Estimated Time:45s
Question 84Question

A consumer allocates a monthly budget of ₦24,000 between Good XX (plotted on the horizontal axis) and Good YY (plotted on the vertical axis). The initial price of Good XX (PXP_X) is ₦1,200 per unit and the price of Good YY (PYP_Y) is ₦800 per unit. If the price of Good YY increases by 50%50\% while the consumer's income and the price of Good XX remain unchanged, what is the absolute slope of the new budget line?

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Answer: 1.00

Answer

The absolute slope of the new budget line is 1.00.
The absolute slope of a budget line is given by the ratio of the price of the horizontal good to the price of the vertical good (PX/PYP_X / P_Y). After a 50% increase, the price of Good YY rises from ₦800 to ₦1,200. Dividing the price of Good XX (₦1,200) by the updated price of Good YY (₦1,200) gives an absolute slope of 1.00.

Step-by-Step Solution

1
Calculate the updated price of Good YY (PYP_Y')
PY=800+(0.50×800)=1,200P_Y' = ₦800 + (0.50 \times ₦800) = ₦1,200
The price of Good YY increased by 50%.
2
State the formula for the absolute slope of the budget line
Slope=PXPY\text{Slope} = \frac{P_X}{P_Y'}
The slope of a budget line with Good XX on the horizontal axis and Good YY on the vertical axis represents the relative price ratio PX/PYP_X / P_Y.
3
Substitute the price values into the slope formula
Slope=1,2001,200=1.00\text{Slope} = \frac{1,200}{1,200} = 1.00
Dividing the price of Good XX (₦1,200) by the new price of Good YY (₦1,200) yields the updated slope magnitude.

Key Concept

Budget Line Slope and Relative Price Ratio
Estimated Time:1m 30s
Question 85Question

A consumer's inverse demand function for bags of fertilizer in an agricultural zone is given by the equation P=20010QP = 200 - 10Q, where PP is the price per bag in Naira (\text{₦}) and QQ is the quantity of bags demanded. If the prevailing market price of fertilizer is 80\text{₦}80 per bag, what is the consumer surplus in Naira (\text{₦})?

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Answer: 720

Answer

The consumer surplus derived from purchasing fertilizer at the market price is ₦720.
Consumer surplus is calculated as the area of the region under the linear demand curve and above the market price line. Given P=20010QP = 200 - 10Q, substituting the market price P=80P = 80 yields Q=12Q = 12. The maximum price PmaxP_{max} at Q=0Q = 0 is 200₦200. Using the area formula 12×base×height=12×12×(20080)=720\frac{1}{2} \times \text{base} \times \text{height} = \frac{1}{2} \times 12 \times (200 - 80) = ₦720.

Step-by-Step Solution

1
Determine quantity demanded (QQ) at the prevailing market price (P=80P = 80)
Q=12Q = 12 units
Setting P=80P = 80 in the demand equation 80=20010Q80 = 200 - 10Q yields 10Q=12010Q = 120, giving Q=12Q = 12.
2
Find maximum willingness to pay (PmaxP_{max}) when quantity demanded is zero (Q=0Q = 0)
Pmax=200P_{max} = ₦200
The vertical intercept of the linear demand curve represents the maximum price the consumer would consider paying.
3
Calculate the height of the consumer surplus triangle (PmaxPmarketP_{max} - P_{market})
20080=120200 - 80 = ₦120
This measures the net benefit per unit between maximum willingness to pay and the market price.
4
Calculate the total consumer surplus using the triangular area formula CS=12×Base×HeightCS = \frac{1}{2} \times \text{Base} \times \text{Height}
CS=12×12×120=720CS = \frac{1}{2} \times 12 \times 120 = ₦720
For a linear demand curve, consumer surplus is visually and mathematically represented by the triangular area below the demand curve and above the market price.

Key Concept

Calculation of Consumer Surplus using Linear Demand Equations
Question 86Question

A rational consumer allocates income between Good XX and Good YY, priced at 400\text{₦}400 and 100\text{₦}100 per unit respectively. If the consumer chooses a bundle on their budget line where the marginal rate of substitution of XX for YY (MRSxyMRS_{xy}) equals 44, which condition must also hold to guarantee that this point of tangency achieves maximum satisfaction?

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Answer: The indifference curve must be strictly convex to the origin at the tangency point.

Answer

The indifference curve must be strictly convex to the origin at the tangency point.
For a consumer to attain equilibrium under ordinal utility analysis, two conditions must be fulfilled simultaneously: first, the slope of the indifference curve (MRSxyMRS_{xy}) must equal the slope of the budget line (Px/PyP_x / P_y); second, the indifference curve must be strictly convex to the origin at the point of tangency (reflecting diminishing MRSxyMRS_{xy}). Since MRSxy=4MRS_{xy} = 4 and Px/Py=400/100=4P_x / P_y = 400/100 = 4, the first-order condition is met, and convexity guarantees maximum satisfaction.

Step-by-Step Solution

1
Calculate the price ratio of the two goods
PxPy=400100=4\frac{P_x}{P_y} = \frac{400}{100} = 4
The slope of the budget line is determined by the ratio of market prices.
2
Verify the first-order condition for consumer equilibrium
MRSxy=PxPy=4MRS_{xy} = \frac{P_x}{P_y} = 4
The first-order necessary condition for ordinal equilibrium is that the marginal rate of substitution equals the price ratio.
3
Identify the second-order condition for a stable equilibrium
The indifference curve must be convex to the origin at the point of tangency (diminishing MRS_{xy}).
The first-order condition alone is insufficient unless the indifference curve is convex to the origin, which guarantees a unique point of maximum utility.

Key Concept

Conditions for Consumer Equilibrium under Ordinal Utility
Question 87Question

A consumer derives a total utility of 8585 utils from consuming 55 plates of rice. If the marginal utility derived from the 6th6^{\text{th}} plate is 77 utils and the marginal utility from the 7th7^{\text{th}} plate is 33 utils, what is the total utility derived from consuming 77 plates of rice?

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Answer: 95

Answer

The total utility derived from consuming 7 plates of rice is 95 utils.
Total Utility (TUTU) is the cumulative sum of Marginal Utilities (MUMU) derived from each additional unit consumed. Starting from TU5=85TU_5 = 85 utils, consuming the 6th6^{\text{th}} plate adds 77 utils to yield TU6=92TU_6 = 92 utils. Consuming the 7th7^{\text{th}} plate adds another 33 utils, resulting in a total utility of 9595 utils for 77 plates.

Step-by-Step Solution

1
Calculate the total utility after consuming 6 plates of rice
TU6=92TU_6 = 92 utils
Total utility increases by the marginal utility of the 6th6^{\text{th}} unit (TU6=TU5+MU6=85+7=92TU_6 = TU_5 + MU_6 = 85 + 7 = 92 utils).
2
Calculate the total utility after consuming 7 plates of rice
TU7=95TU_7 = 95 utils
Total utility increases by the marginal utility of the 7th7^{\text{th}} unit (TU7=TU6+MU7=92+3=95TU_7 = TU_6 + MU_7 = 92 + 3 = 95 utils).

Key Concept

Relationship between Total Utility and Marginal Utility under the Law of Diminishing Marginal Utility
Question 88Question

Under cardinal utility analysis, at what point does a rational consumer attain equilibrium when consuming a single commodity?

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Answer: When the marginal utility of the commodity equals its price

Answer

A rational consumer reaches equilibrium when the marginal utility of the commodity is equal to its price.
Under cardinal utility analysis, a consumer maximizes satisfaction for a single good at the point where the marginal utility (MUMU) of the commodity equals its market price (PP). At this point, the gain from consuming one extra unit exactly balances the expenditure required.

Step-by-Step Solution

1
Identify the cardinal utility equilibrium condition for a single good.
The equilibrium condition is MUx=PxMU_x = P_x, where MUxMU_x is marginal utility in monetary terms and PxP_x is price.
A rational consumer maximizes net satisfaction when the gain in utility from the last unit consumed equals the sacrifice made in paying its price.

Key Concept

Consumer Equilibrium in Cardinal Utility Analysis (Single-Good Case)
Estimated Time:45s
Question 89Question

The table below shows the total utility (TUTU) and marginal utility (MUMU) derived by a consumer from consuming successive slices of meat pie:

Slices Consumed (QQ)Total Utility (TUTU) in utilsMarginal Utility (MUMU) in utils
11818
23214
34210
448XX
5480
640-8

What is the value of XX, representing the marginal utility derived from the 4th4^{\text{th}} slice of meat pie?

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Answer: 66 utils

Answer

The marginal utility of the 4th4^{\text{th}} slice (XX) is 66 utils.
Marginal utility is the change in total utility resulting from a one-unit change in consumption (MU=ΔTU/ΔQMU = \Delta TU / \Delta Q). For the 4th4^{\text{th}} slice, MU=4842=6MU = 48 - 42 = 6 utils.

Step-by-Step Solution

1
Identify the formula for Marginal Utility (MU)
MUn=TUnTUn1MU_n = TU_n - TU_{n-1}
Marginal utility measures the addition to total utility gained from consuming one extra unit of a good.
2
Extract Total Utility values for the 3rd3^{\text{rd}} and 4th4^{\text{th}} units from the schedule
TU3=42TU_3 = 42 utils and TU4=48TU_4 = 48 utils
These are the cumulative utility values before and after consuming the 4th4^{\text{th}} slice.
3
Calculate the value of XX
X=4842=6X = 48 - 42 = 6 utils
Subtracting TU3TU_3 from TU4TU_4 yields the additional utility contributed by the 4th4^{\text{th}} slice.

Key Concept

Calculation of Marginal Utility from Total Utility Schedule under the Law of Diminishing Marginal Utility
Estimated Time:1m 0s
Question 90Question

A consumer obtains a total utility (TUTU) of 1818 utils, 3232 utils, 4242 utils, 4848 utils, and 5050 utils from consuming 11, 22, 33, 44, and 55 cups of coffee, respectively. What is the marginal utility (MUMU) derived from consuming the 4th4^{\text{th}} cup of coffee?

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Answer: 6

Answer

The marginal utility derived from consuming the 4th cup of coffee is 6 utils.
Marginal Utility (MUMU) represents the extra utility gained from consuming an additional unit of a commodity. It is computed as MU=TUnTUn1MU = TU_n - TU_{n-1}. For the 4th cup of coffee, MU4=TU4TU3=4842=6MU_4 = TU_4 - TU_3 = 48 - 42 = 6 utils.

Step-by-Step Solution

1
Identify the Total Utility for the target unit and the preceding unit
TU4=48TU_4 = 48 utils and TU3=42TU_3 = 42 utils
Marginal Utility measures the addition to total utility from consuming one more unit.
2
Apply the Marginal Utility formula MU=ΔTUΔQMU = \frac{\Delta TU}{\Delta Q}
MU4=484243=61=6MU_4 = \frac{48 - 42}{4 - 3} = \frac{6}{1} = 6 utils
The change in quantity is 1 unit, so MUMU is simply the difference between TU4TU_4 and TU3TU_3.

Key Concept

Calculation of Marginal Utility from Total Utility schedule
Estimated Time:1m 0s
Question 91Question

The table below presents the Total Utility (TUTU) obtained by a consumer from consuming successive bottles of sparkling water:

Quantity (QQ)Total Utility (TUTU) in utils
116
230
340
446
546
640

Based on the table above, at which unit of consumption does the consumer reach the point of satiety?

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Answer: The 5th unit

Answer

The consumer reaches the point of satiety at the 5th unit of consumption.
The correct answer identifies the 5th unit because the point of satiety occurs when Marginal Utility (MU=ΔTU/ΔQMU = \Delta TU / \Delta Q) drops to zero and Total Utility (TUTU) reaches its absolute peak. Calculating MUMU for the 5th unit gives MU5=4646=0MU_5 = 46 - 46 = 0 utils.

Step-by-Step Solution

1
Calculate the Marginal Utility (MUMU) for each unit using the formula MUn=TUnTUn1MU_n = TU_n - TU_{n-1}.
MU1=16MU_1 = 16, MU2=14MU_2 = 14, MU3=10MU_3 = 10, MU4=6MU_4 = 6, MU5=0MU_5 = 0, MU6=6MU_6 = -6.
Marginal Utility measures the change in Total Utility from consuming one additional unit.
2
Identify the point of satiety by finding where Marginal Utility (MUMU) equals zero and Total Utility (TUTU) is maximized.
At Q=5Q = 5, MU=0MU = 0 and TU=46TU = 46 (maximum).
The point of satiety is defined as the consumption level where consumer satisfaction is maximized and additional consumption yields no extra utility.

Key Concept

Point of Satiety in Law of Diminishing Marginal Utility
Question 92Question

According to cardinal utility theory, a rational consumer consuming a single commodity reaches equilibrium when the marginal utility derived from that commodity is equal to its what?

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Answer: price; the price; its price; market price; price of the commodity; the market price

Answer

Price
Under cardinal utility analysis, a consumer maximizes total utility when consuming a single commodity by equating the marginal utility (MUMU) gained from the last unit to the market price (PP) of the commodity (MU=PMU = P).

Step-by-Step Solution

1
Recall the consumer equilibrium condition for a single good under cardinal utility analysis.
The equilibrium condition is MUx=PxMU_x = P_x, where MUxMU_x is marginal utility and PxP_x is price.
A consumer maximizes total satisfaction when the monetary valuation of the extra utility gained from the last unit equals the market price paid for it.

Key Concept

Single-Good Consumer Equilibrium under Cardinal Utility
Estimated Time:45s
Question 93Question

A consumer allocates a fixed budget between Good XX and Good YY. Good XX sells for N40\mathbb{N}40 per unit, while Good YY sells for N15\mathbb{N}15 per unit. If the consumer obtains 160160 utils of marginal utility from the last unit of Good XX, what marginal utility must Good YY yield for the consumer to attain equilibrium?

Show answer & explanation

Answer: 6060 utils

Answer

The marginal utility yielded by Good YY must be 6060 utils.
Under cardinal utility analysis, a consumer maximizes total satisfaction from a given budget when the marginal utility per monetary unit spent is equal for all commodities consumed (MUXPX=MUYPY\frac{MU_X}{P_X} = \frac{MU_Y}{P_Y}). Given MUX=160MU_X = 160 and PX=40P_X = 40, the marginal utility per Naira spent on Good XX is 16040=4\frac{160}{40} = 4. For Good YY with price PY=15P_Y = 15, setting MUY15=4\frac{MU_Y}{15} = 4 yields MUY=60MU_Y = 60 utils.

Step-by-Step Solution

1
Identify the equilibrium condition under cardinal utility analysis for two goods.
The equi-marginal condition states MUXPX=MUYPY\frac{MU_X}{P_X} = \frac{MU_Y}{P_Y}.
A rational consumer maximizes satisfaction when the marginal utility per unit of currency spent is equal across all goods.
2
Calculate the weighted marginal utility per Naira for Good XX.
\frac{MU_X}{P_X} = \frac{160}{40} = 4\text{ utils per Naira}.
This yields the satisfaction per Naira spent on Good XX.
3
Solve for the unknown marginal utility of Good YY (MUYMU_Y).
\frac{MU_Y}{15} = 4 \implies MU_Y = 4 \times 15 = 60\text{ utils}.
Equating the marginal utility per Naira spent on Good YY to 44 gives the required MUYMU_Y.

Key Concept

Principle of Equi-Marginal Utility
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