A popular ride-sharing company recently introduced a feature allowing passengers to pay a premium fee to guarantee that their driver has a flawless 5-star rating. The company expected this feature to motivate drivers to provide better service in order to maintain a 5-star rating and access these lucrative premium fares. Surprisingly, since the feature's introduction, the overall rate of customer complaints regarding driver rudeness has significantly increased.
Which one of the following, if true, most helps to resolve the apparent discrepancy?
- Passengers who pay the premium fee have significantly elevated expectations for their ride and are far more likely to file formal complaints over minor inconveniences than passengers taking standard rides.Answer
- BTo qualify for the premium fares, many drivers who previously had lower ratings have recently completed mandatory customer service training programs to improve their interpersonal skills.
- CThe algorithm used to calculate a driver's star rating places a much heavier emphasis on the cleanliness of the vehicle and safe driving habits than it does on driver friendliness.
- DThe total number of rides provided by the ride-sharing company has increased substantially across all regions since the premium feature was introduced.
- EInternal data shows that drivers who receive complaints regarding rudeness are also highly likely to receive complaints about arriving late to pick up passengers.
Answer
The statement indicating that passengers paying the premium fee have significantly higher expectations and are more likely to complain about minor inconveniences.
The correct answer successfully bridges the conflicting premises by showing how the mechanism intended to improve service (the premium fee) actually altered consumer behavior. If passengers paying the premium fee have much higher expectations, they will complain about minor issues that would normally go unreported. This perfectly explains why the rate of complaints increased even if the actual quality of service provided by the drivers improved or remained the same.
Step-by-Step Solution
Key Concept
Bridging Conflicting Premises by Identifying Unintended Consequences