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Difficulty: EasyLead Lifecycle and Lead Conversion

A Salesforce administrator is explaining the standard lead conversion process to a new sales team at a logistics management company. Which two records are automatically generated when a sales representative converts a Lead in Salesforce?

  1. AccountAnswer
  2. ContactAnswer
  3. C
    Case
  4. D
    Product

Answer

During the standard lead conversion process, Salesforce automatically generates (or maps to existing) Account and Contact records. An Opportunity record can also be created optionally.
When a Lead is converted in Salesforce, the platform converts the lead record into an Account (representing the organization) and a Contact (representing the individual). An Opportunity can also be created, though users can check a box to suppress Opportunity creation if desired.

Step-by-Step Solution

1
Identify the standard target objects generated upon Lead conversion in Salesforce.
Lead conversion maps lead fields to Account, Contact, and optionally Opportunity objects.
Salesforce architecture converts prospect data into core sales records (Account for company information, Contact for individual person information).
2
Evaluate the choices to select the two standard objects created by default.
Account and Contact are selected.
Case and Product objects are unrelated to the lead conversion target record creation flow.

Key Concept

Standard Lead Conversion Output Objects
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Topics

Lead Lifecycle and Lead Conversion

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