Question

Difficulty: MediumDuplicate Management and Matching Rules

A Salesforce administrator at Nexus Financial Services needs to configure duplicate management for Account records to prevent duplicate submissions based on a custom Tax Identification Number field. What is the correct sequence of steps required to build, configure, and activate this duplicate prevention process in Salesforce?

  1. 1Create a new custom Matching Rule on the Account object using exact match logic for the Tax Identification Number field.
  2. 2Activate the custom Matching Rule.
  3. 3Create a new Duplicate Rule on the Account object and select the activated custom Matching Rule.
  4. 4Configure the Duplicate Rule settings, defining the action (Block or Allow) and alert behavior for Create and Edit operations.
  5. 5Activate the Duplicate Rule.

Answer

The correct sequence starts with creating the custom Matching Rule, activating that Matching Rule, creating the Duplicate Rule and associating the active Matching Rule, configuring the Duplicate Rule enforcement actions (Alert/Block/Report), and finally activating the Duplicate Rule.
The correct sequence begins with building the matching criteria (Matching Rule creation) and activating it. Once active, the Duplicate Rule can be created, linked to the active Matching Rule, configured with execution actions (Block/Allow/Alert/Report), and finally activated for end users.

Step-by-Step Solution

1
Create the custom Matching Rule
Defines field-level logic for duplicate identification.
Matching criteria must exist before duplicate rules can evaluate records against them.
2
Activate the Matching Rule
Makes the matching criteria available for selection in Duplicate Rules.
Salesforce duplicate rules cannot select or utilize inactive matching rules.
3
Create the Duplicate Rule and associate the active Matching Rule
Links record-level duplicate actions with the matching logic.
Duplicate rules provide the container for execution rules and link to matching criteria.
4
Configure Duplicate Rule Actions
Specifies whether to Block, Allow, Alert, or Report duplicate record operations.
Administrators must define how Salesforce responds when a match is detected.
5
Activate the Duplicate Rule
Enforces duplicate detection live across the organization.
Duplicate rules do not run until explicitly activated.

Key Concept

Salesforce Duplicate Management setup workflow requires creating and activating a Matching Rule prior to referencing it within a Duplicate Rule, configuring its actions, and activating the Duplicate Rule.
Estimated Time:1m 30s
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