A Popping Success
[1]
In 1957, engineers Alfred Fielding and Marc Chavannes set out to create a textured, three-dimensional wallpaper. They attempted to laminate two plastic shower curtains together, sealing them with heat. However, the process trapped tiny pockets of air between the sheets. Although the wallpaper idea was a commercial failure, the inventors refused to abandon their creation.
[2]
They first attempted to market the bubbly material as greenhouse insulation. While it worked reasonably well, sales remained low. The true breakthrough came a few years later when Marc Chavannes realized the material’s potential for protecting fragile items during transport.
[3]
In 1960, they founded Sealed Air Corporation and branded their product as Bubble Wrap. Their first major client, IBM, used it to ship the delicate IBM 1401 computer. Today, Bubble Wrap is a staple of the shipping industry, protecting millions of packages worldwide.
Suppose the writer's goal had been to write an essay that highlights the history of Bubble Wrap, focusing on how a failed design for wallpaper became a successful packaging material. This goal was successfully met by the essay.
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