During a presidential primary campaign, a major news network focuses its daily coverage on which candidates are leading in the latest opinion polls and which candidates are losing support, rather than detailing the candidates' policy platforms. Which of the following roles of the news media is best illustrated by this scenario?
- AActing as a watchdog by investigating the candidates' past records and statements
- Acting as a scorekeeper by tracking candidate standings in public opinion pollsCevap
- CActing as a gatekeeper by determining which policy issues are placed on the national agenda
- DServing as the primary agent of political socialization by shaping the core political values of voters
Cevap
Acting as a scorekeeper by tracking candidate standings in public opinion polls
The correct answer is correct because the media is acting as a scorekeeper by focusing on candidate standings in public opinion polls, which is also known as horse-race journalism. This role emphasizes who is winning or losing rather than the substantive policy positions of the candidates.
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Anahtar Kavram
Roles of the media in elections (specifically the scorekeeper/horse-race journalism role)