A telecommunications company conducted a 12-month study across 40 regional markets to evaluate why customer churn dropped significantly following the introduction of a self-service mobile application. The lead analyst hypothesized that the mobile application's automated troubleshooting feature directly caused the reduction in customer churn by resolving service disruptions without requiring support calls. Which TWO of the following statements, if true, most strongly strengthen the lead analyst's causal hypothesis?
- In a controlled subset of markets where all application features except automated troubleshooting were enabled, customer churn rates remained identical to pre-application levels.Cevap
- BCustomers who experienced frequent service disruptions were significantly more likely to download and open the self-service mobile application than customers with stable service.
- In markets where the automated troubleshooting feature was actively used, support call volume for service disruptions decreased by 45%, coinciding directly with the sharpest drops in customer churn.Cevap
- DThe telecommunications company launched a major nationwide price discount campaign across all 40 regional markets at the exact same time the mobile application was introduced.
- ERegional markets with higher initial churn rates showed a higher overall percentage of customers filling out post-call customer satisfaction surveys.
Cevap
The two statements that strengthen the hypothesis are: (1) the statement showing that market subsets lacking only the automated troubleshooting feature experienced no drop in churn, and (2) the statement showing that active troubleshooting use directly correlated with decreased support calls for disruptions and reduced churn.
The lead analyst's hypothesis asserts that the automated troubleshooting feature reduced churn by resolving service disruptions. The statement demonstrating that markets with all app features except troubleshooting experienced no change in churn isolates the troubleshooting feature as the necessary cause. The statement showing that active troubleshooting usage led to decreased disruption support calls alongside drops in churn provides positive empirical confirmation of the underlying mechanism.
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Causal Arguments and Two-Part Logical Strengthening