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Question

Difficulty: EasyIdentifying Target Audience

A promotional flyer distributed in Valparaíso, Chile, for an upcoming contest features the following text:

Youth Eco-Photo Contest in Valparaíso!
Are you a teenager aged 12 to 18 who loves taking pictures? Show us your perspective of Valparaíso's nature! Whether it is a bird in the hills or plants near the shore, grab your smartphone or camera and start shooting. No prior experience or professional gear is needed—just your unique view of our environment. Submit your photo today for a chance to win local art classes and gear!

Based on the promotional flyer, which of the following groups is the primary target audience for this contest?

  1. Teenagers interested in nature and photographyAnswer
  2. B
    Professional landscape photographers in Chile
  3. C
    International tourists visiting coastal cities
  4. D
    Adult botany professors studying local plants

Answer

Teenagers interested in nature and photography
The correct option is correct because the flyer explicitly addresses teenagers aged 12 to 18 who love taking pictures, establishing them as the primary target audience. The tone, prizes (art classes), and lack of professional requirements support this.

Step-by-Step Solution

1
Scan the flyer for demographic markers such as age groups, pronouns, or specific descriptors.
The flyer begins by addressing 'a teenager aged 12 to 18 who loves taking pictures'.
This directly identifies the demographic group being invited to participate.
2
Check the requirements for participation, such as gear or experience.
The text notes that 'no prior experience or professional gear is needed'.
This eliminates professional photographers as the target group.
3
Analyze mentions of nature, birds, and plants to distinguish them from the target audience.
These elements are subjects for the photos, not descriptors of the target audience.
This helps avoid confusing secondary details with the primary audience.

Key Concept

Identifying Target Audience
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Topics

Identifying Target Audience

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