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Question

Difficulty: HardTarget Audience

Listen to the following public announcement excerpt / Escuche el siguiente anuncio público:

«Atención, propietarios y arrendatarios de inmuebles en el centro histórico de Oaxaca: El Instituto del Patrimonio Cultural abre la convocatoria para el Programa de Rescate de Talleres Artesanales Tradicionales. Si su propiedad alberga actividades dedicadas al barro negro, la talla de madera o textiles tradicionales y requiere adecuaciones estructurales o restauración de fachadas, podrán solicitar un subsidio no reembolsable de hasta el setenta por ciento del costo total. Las solicitudes de inspección técnica previa deberán presentarse en la ventanilla única antes del 30 de septiembre. Aunque los turistas y transeúntes disfrutarán de los recorridos peatonales renovados a partir del próximo año, las brigadas de obra civil priorizarán los talleres en riesgo inminente de deterioro.»

Which of the following groups is the primary target audience of this public announcement?

  1. A
    Civil engineering contractors seeking municipal public works restoration contracts
  2. Property owners and tenants operating traditional craft workshops in the historic districtAnswer
  3. C
    Tourists and pedestrians interested in joining guided cultural walking tours
  4. D
    Municipal intake clerks responsible for processing paperwork at the central service desk

Answer

Property owners and tenants operating traditional craft workshops in the historic district
The announcement specifically targets individuals who own or lease historic buildings dedicated to traditional crafts such as black clay pottery, wood carving, or textiles, inviting them to apply for structural rehabilitation grants before September 30.

Step-by-Step Solution

1
Analyze the opening vocative and formal call to attention in the announcement.
Identified the direct addressees: 'propietarios y arrendatarios de inmuebles en el centro histórico de Oaxaca'.
Public announcements typically state or signal their primary audience in the opening address or eligibility criteria.
2
Evaluate the conditional eligibility criteria and required action.
The subsidy is specifically designated for properties housing 'barro negro, la talla de madera o textiles tradicionales' needing facade or structural repairs.
Matching the required action (applying for a non-reimbursable grant) with qualifying criteria pinpoints the specific target group.
3
Distinguish the primary audience from secondary entities mentioned in the text.
Disregarded tourists/pedestrians (future beneficiaries) and construction crews (implementers), confirming workshop owners/tenants as the true target.
Higher-level listening comprehension items include distractor mentions that must not be confused with the target audience.

Key Concept

Identifying Target Audience in Public Announcements
Estimated Time:2m 0s
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Topics

Target Audience

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