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Question

Difficulty: EasyTarget Audience

Listen to the following public service announcement from a city botanical garden:

"Attention residents. The City Botanical Garden is pleased to announce our upcoming weekend workshop series: 'Water-Wise Gardening for Your Home.' If you own a residential property with a lawn or private garden, join our horticulturists this Saturday morning to learn practical techniques for replacing high-maintenance turf with drought-tolerant native plants. Participants will receive a complimentary soil testing kit and a municipal rebate voucher for home irrigation upgrades. Registration is free for all local residents who present proof of homeownership."

Based on the announcement, who is the primary target audience for this weekend workshop series?

  1. A
    Commercial landscape contractors seeking professional industry certification
  2. Local homeowners interested in sustainable residential landscapingAnswer
  3. C
    Elementary school students participating in an educational science field trip
  4. D
    City park maintenance employees attending mandatory staff training

Answer

Local homeowners interested in sustainable residential landscaping
The announcement is specifically directed at local homeowners, as evidenced by explicit references to owning residential property, managing private lawns, and presenting proof of homeownership to receive home irrigation rebate vouchers.

Step-by-Step Solution

1
Identify key audience indicators and demographic prerequisites in the announcement transcript.
The speaker specifies individuals who 'own a residential property with a lawn or private garden' and requires 'proof of homeownership.'
Target audience questions require pinpointing the specific group being addressed and the prerequisites for participation.
2
Analyze the purpose and incentives offered in the announcement.
The workshop offers practical advice on replacing home turf with native plants, alongside soil test kits and home irrigation rebate vouchers.
These incentives and practical goals directly serve private property owners managing residential yards.
3
Match the demographic clues to the correct response choice.
The option highlighting local homeowners interested in sustainable residential landscaping matches all criteria.
It accurately reflects both the demographic group and the thematic content of the announcement.

Key Concept

Target Audience Identification in Public Announcements
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Topics

Target Audience

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