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Question

Difficulty: MediumDetermining Purpose and Call to Action

Read the promotional flyer for a municipal environmental program in Bogota:

Green Bogota: Bring Your Own Bag Campaign
Starting this October, local markets in the city will transition away from distributing single-use plastic bags. To support this effort, the City Council is hosting a community workshop on Saturday, October 12, at the Central Park Pavilion. Attendees will receive a free, durable cotton tote bag and learn about the long-term ecological impact of microplastics on our local rivers. While the workshop is free, registration is required online by October 10 to ensure we have enough materials for everyone. Help us make Bogota a cleaner place for future generations!

Which of the following is the primary action that readers are asked to take?

  1. Register online for the upcoming community workshop by October 10Answer
  2. B
    Purchase a durable cotton tote bag at the Central Park Pavilion
  3. C
    Volunteer to clean up microplastics from local rivers
  4. D
    Visit local markets to collect free plastic bags before October

Answer

Register online for the upcoming community workshop by October 10
The correct answer is to register online for the upcoming community workshop by October 10. The flyer explicitly states that registration is required online by October 10 to participate and receive the materials, making this the primary direct action required of the readers.

Step-by-Step Solution

1
Analyze the promotional flyer to identify the main event or campaign being promoted.
The flyer describes the 'Green Bogota: Bring Your Own Bag Campaign' and an associated community workshop on October 12.
Understanding the context of the flyer helps isolate supplementary details from the central purpose.
2
Look for explicit call-to-action indicators, such as commands, deadlines, or registration requirements.
The flyer explicitly states that 'registration is required online by October 10' to attend the workshop.
A call to action is the direct, actionable request made to the reader to participate in the campaign.
3
Compare the identified call to action with the provided options to eliminate distractors.
The option regarding registering online by October 10 matches the flyer's directive, while other options refer to incorrect details or unwarranted inferences.
This step confirms the correct answer by ensuring it matches the text and that distractors are based on misinterpretations.

Key Concept

Identifying the call to action in promotional texts by distinguishing secondary details from explicit instructions and deadlines.
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Topics

Determining Purpose and Call to Action

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