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Difficulty: HardDetermining Purpose and Call to Action

Read the following promotional flyer for an urban forestry project and answer the question:

Cerros Verdes: The Valparaíso Urban Reforestation Project
Valparaíso is renowned for its vibrant, colorful hills, but recent fires and rapid urban expansion have severely depleted our native forests. The 'Cerros Verdes' project, sponsored by the Municipal Environmental Alliance, is dedicated to restoring these vital ecosystems. This year, our focus is on Cerro Panteón, where we aim to establish a protective green belt of drought-resistant native trees like peumos and boldos.

On Saturday, October 10, 2026, we are hosting our largest planting drive yet. The alliance has already secured funding for 1,000 saplings through corporate sponsorships; however, executing a project of this scale requires hands-on community action. We are looking for individuals and local organizations to join us as active planters. While financial contributions to our seedling maintenance fund are welcome, our urgent priority is physical participation on planting day.

Participants will receive training, tools, and a commemorative t-shirt. To ensure we have sufficient equipment and can coordinate transportation to the planting sites, all prospective volunteers must complete the registration form on our portal by October 5. Your hands-on involvement is the key to rebuilding Valparaíso’s natural heritage.

Based on the promotional flyer, what is the primary call to action for the reader?

  1. A
    Send financial contributions to the seedling maintenance fund.
  2. B
    Secure corporate sponsorships to fund the purchase of native saplings.
  3. Complete the online registration form by October 5 to volunteer for the planting drive.Answer
  4. D
    Bring personal gardening tools and arrange independent transport to Cerro Panteón.

Answer

Complete the online registration form by October 5 to volunteer for the planting drive.
The correct answer is completing the online registration form by October 5. The text explicitly tells volunteers they must register on the portal by this deadline so the organizers can prepare equipment and coordinate transportation.

Step-by-Step Solution

1
Scan the text to identify the main goal and target audience of the promotional flyer.
The flyer promotes the 'Cerros Verdes' urban reforestation project's planting drive on Cerro Panteón, looking for community volunteers to participate physically.
Understanding the main goal helps filter out secondary details or already completed tasks.
2
Locate the sentence addressing financial support versus physical volunteering.
The text states that while financial contributions are welcome, the 'urgent priority is physical participation.'
This helps eliminate the option concerning donating money as the primary call to action.
3
Identify the specific deadline-oriented instruction directed at the reader.
The flyer instructs that 'all prospective volunteers must complete the registration form on our portal by October 5.'
A call to action is a directive telling the audience exactly what step to take next.

Key Concept

Determining the primary purpose and specific call to action in promotional and advertising materials.
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Topics

Determining Purpose and Call to Action

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