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Difficulty: MediumIdentifying Target Audience

The following passage is an English translation of a promotional flyer distributed in Seville, Spain:

Move Seville: Connect Your Route!
Tired of spending your mornings trapped in traffic on the Avenida de la Constitución or searching for parking near the campus? It's time to change your routine! With our new network of electric bicycles, you can navigate the city center quickly, economically, and sustainably.

* Strategic Stations: Located at major metro entrances, commuter train stations, and university hubs.
* Flexible Access: Scan the code, unlock a bike in seconds, and drop it off at any station near your destination.
* Exclusive Benefits: Get 50% off your monthly passes (*abonos*) by linking your student portal account or submitting proof of local employment.

Join the green movement and reclaim your time. Download the app today!

Based on the details and context provided in the flyer, which group is the primary target audience for this municipal initiative?

  1. A
    International tourists visiting historical landmarks in Seville.
  2. Local students and working professionals commuting within the city.Answer
  3. C
    Local farmers and gardeners looking for discounted agricultural supplies.
  4. D
    Families seeking weekend recreational activities in municipal parks.

Answer

Local students and working professionals commuting within the city.
The correct option is the one identifying local students and working professionals commuting within the city. The flyer addresses common commuter frustrations (morning traffic and campus parking), places bicycle stations at public transit and university hubs, and offers a discount that requires proof of local employment or student enrollment.

Step-by-Step Solution

1
Analyze the problem statements and daily situations outlined in the text.
The flyer mentions being trapped in traffic in the morning or looking for parking near university campuses.
This establishes that the promotion targets people who face daily, structured transport challenges rather than occasional visitors.
2
Identify the geographical and institutional connections highlighted in the service description.
Stations are located at metro stops, commuter train stations, and university hubs.
Connecting these nodes indicates that the bicycle network is designed to supplement daily work and study commutes.
3
Evaluate the terms of the promotional offer.
Discounts are unlocked by linking a student portal or proving local employment.
This requirement limits the primary financial benefits to local residents who study or work in Seville, reinforcing the target audience choice.

Key Concept

Target Audience Markers in Promotional Texts
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Topics

Identifying Target Audience

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