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Question

Difficulty: MediumIdentifying Target Audience

Read the following promotional text for a summer conservation program in Tortuguero, Costa Rica:

Green Guardians of Tortuguero: Summer Sea Turtle Protection Program

Are you between 15 and 18 years old and passionate about marine biology? Do you want to spend your school break making a real difference on the beaches of Costa Rica? Join our team of youth volunteers! Under the guidance of professional biologists, you will participate in night patrols, monitor nesting sites, and help guide hatchlings safely to the ocean. You will stay in shared eco-lodges with other students from around the world, practicing teamwork and building lifelong friendships. This is a unique opportunity to gain field experience before starting university. No prior training is required, just energy and a commitment to protect nature. Register today with your parents' permission!

Based on the promotional flyer, which group is the primary target audience for this summer program?

  1. High school students interested in environmental scienceAnswer
  2. B
    Professional biologists seeking paid field research roles
  3. C
    Families looking for all-inclusive eco-tourism vacations
  4. D
    College graduates seeking advanced academic credit

Answer

High school students interested in environmental science
The correct option is supported by the text's explicit mention of the participant age range (15 to 18 years old), the mention of 'school break,' and the note about gaining experience 'before starting university,' which all point to high school students. The mention of passion for marine biology and sea turtle protection indicates their interest in environmental science.

Step-by-Step Solution

1
Analyze the demographic indicators in the promotional text.
The text specifies an age range of 15 to 18 years old, mentions 'school break,' and notes that this is for gaining experience 'before starting university' with 'parents' permission.'
These details help identify the age and education level of the target participants.
2
Analyze the activities and goals of the program.
The program is a volunteer opportunity involving hands-on sea turtle protection, night patrols, and monitoring nesting sites.
These activities align with interests in environmental science and marine biology.
3
Evaluate the options against these findings to identify the primary target audience.
The group 'High school students interested in environmental science' matches all identified criteria (age 15-18, pre-university, interest in marine biology).
This matches the target audience profile perfectly.

Key Concept

Identifying the target audience of a promotional text using explicit demographic cues (age, school status) and contextual details (volunteer nature, activities).
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Topics

Identifying Target Audience

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