Which of the following revenue relationships is a defining characteristic of a pure monopolist?
- Marginal revenue is less than average revenue at all positive levels of outputAnswer
- BMarginal revenue is equal to price and average revenue at all output levels
- CAverage revenue slopes upward as total output increases due to market power
- DTotal revenue continues to rise indefinitely as price is increased
Answer
Marginal revenue is less than average revenue at all positive levels of output.
A monopolist faces the downward-sloping market demand curve. Since average revenue equals price (), reducing price to increase sales causes marginal revenue () to fall twice as fast as average revenue, making for all positive output levels.
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Key Concept
Revenue Characteristics of Monopoly