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Question

Difficulty: MediumSales Promotion and Public Relations

A cosmetics manufacturer distributes free sample sachets of a newly developed facial cream at shopping malls to encourage potential buyers to try the product. Which auxiliary to trade is the manufacturer utilizing?

  1. Sales promotionAnswer
  2. B
    Public relations
  3. C
    Informative advertising
  4. D
    Personal selling

Answer

Sales promotion is the commercial activity being utilized.
Distributing free samples is a classic sales promotion technique designed to reduce customer risk and induce immediate trial of a new product.

Step-by-Step Solution

1
Analyze the commercial activity described in the scenario
The firm is distributing free sample sachets to potential consumers at malls to encourage immediate trial of a new product.
Identifying the specific action helps classify the commercial tool used.
2
Distinguish between promotional auxiliaries to trade
Sales promotion consists of short-term incentives (like free samples, coupons, premiums, and discounts) aimed at encouraging trial or purchase.
This matches the definition and purpose of sales promotion.

Key Concept

Sales Promotion vs. Other Marketing Auxiliaries
Estimated Time:1m 0s
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Topics

Sales Promotion and Public Relations

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