Examkin

Question

Difficulty: EasySales Promotion and Public Relations

Which of the following commercial activities is primarily designed to build a positive corporate image and foster mutual understanding between a business organization and the public?

  1. A
    Sales promotion
  2. Public relationsAnswer
  3. C
    Persuasive advertising
  4. D
    Personal selling

Answer

Public relations is the commercial activity primarily designed to build a positive corporate image and foster mutual understanding between an organization and the public.
Public relations involves continuous and planned communication efforts aimed at creating a favorable corporate identity, maintaining a strong public image, and securing stakeholder trust.

Step-by-Step Solution

1
Analyze the core objective stated in the question stem.
The objective focuses on creating long-term corporate goodwill and positive stakeholder perception.
Different promotional mix components have distinct primary goals, ranging from immediate sales volume to corporate image management.
2
Distinguish between short-term sales activities and public relations.
Sales promotions, advertising, and personal selling focus on inducing product purchases, whereas public relations focuses on overall organizational reputation.
Public relations encompasses activities like press releases, sponsorships, and community relations to earn public trust.

Key Concept

Public Relations vs. Sales Promotion
Rate this question

Topics

Sales Promotion and Public Relations

More questions from this topic