At the start of the fiscal year, a premium coffee brand transitioned to entirely eco-friendly, biodegradable packaging. Prior consumer surveys overwhelmingly indicated this move would increase customer loyalty and attract environmentally conscious buyers. However, six months after the transition, the brand's total sales volume had plummeted by , even though the retail price of the coffee remained unchanged and overall market demand for premium coffee grew.
Statement: The additional information that the new biodegradable packaging fails to seal out oxygen, causing the coffee beans to become noticeably stale within days of purchase, successfully resolves the apparent discrepancy.
Answer: Answer
Answer
True
The statement evaluates to true because the proposed additional fact perfectly bridges the two conflicting premises. The paradox is that a highly anticipated, eco-friendly change resulted in a massive loss of sales. The new information reveals a critical flaw in the new packaging (it ruins the coffee). This explains why consumers stopped buying the product despite liking the eco-friendly concept, successfully resolving the discrepancy.
Step-by-Step Solution
Key Concept
Bridging Conflicting Premises by identifying an overriding causal mechanism.