Examkin

Question

Difficulty: MediumCampaign Management and Campaign Members

An administrator at an enterprise technology firm is setting up a Salesforce Campaign for a global virtual summit. The marketing team requires that when prospective leads register and attend the summit, their engagement is accurately counted as a response in Campaign hierarchy statistics and reporting. Additionally, the team needs existing campaign history to remain associated when these leads are converted into contacts. Which configuration step should the administrator take to ensure campaign responses are accurately tracked?

  1. Edit the Campaign Member Statuses for the campaign to ensure the 'Attended' status value has the 'Responded' checkbox selected.Answer
  2. B
    Create a custom lead field for 'Attended Status' and map it to a custom Contact field using Lead Conversion Field Mapping.
  3. C
    Add 'Attended' as a custom picklist value on the Campaign object and set it as the default campaign type.
  4. D
    Create a custom roll-up summary field on the Campaign object to count members with the text status 'Attended'.

Answer

Edit the Campaign Member Statuses for the campaign to ensure the 'Attended' status value has the 'Responded' checkbox selected.
In Salesforce Campaign Management, responses are tracked by setting the 'Responded' checkbox on specific Campaign Member Status values (e.g., 'Attended'). When a member's status is changed to a status flagged as 'Responded', Salesforce updates campaign metrics such as Total Responses. Furthermore, when a lead is converted, Salesforce automatically links all existing Campaign Member history to the newly created Contact record without requiring custom lead field mapping.

Step-by-Step Solution

1
Navigate to the Campaign record or Advanced Setup for Campaign Member Statuses.
Access the list of campaign member statuses defined for the campaign.
Campaign response tracking relies on individual status settings rather than general lead or campaign fields.
2
Add or modify the 'Attended' status value and check the 'Responded' box.
Members assigned the 'Attended' status are officially flagged as responded in Salesforce.
Salesforce aggregates campaign response metrics based on member statuses marked as 'Responded'.
3
Verify lead conversion behavior with existing Campaign Members.
Lead conversion natively preserves Campaign Member records and links them to the resulting Contact.
No custom field mapping is required for standard Campaign Member history to carry over during lead conversion.

Key Concept

Campaign Member Status Response Tracking and Lead Conversion Behavior
Rate this question

Topics

Campaign Management and Campaign Members

More questions from this topic