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Difficulty: MediumCampaign Management and Campaign Members

A marketing manager at an enterprise software company is creating custom Campaign Member Statuses for a partner webinar series. The manager wants users who reach the 'Attended' status to count toward the total response metrics on campaign reports. Which configuration step must a Salesforce Administrator complete to ensure that the 'Attended' status counts as a campaign response?

  1. Select the 'Responded' checkbox for the 'Attended' status value within the Campaign Member Statuses related list.Answer
  2. B
    Configure Lead Field Mapping to link the 'Attended' Campaign Member Status to the converted lead stage.
  3. C
    Create a custom record type on the Campaign Member object to automatically flag attendee status values.
  4. D
    Set the 'Attended' status value as the default status when members are added to the campaign.

Answer

Select the 'Responded' checkbox for the 'Attended' status value within the Campaign Member Statuses related list.
Selecting the 'Responded' checkbox next to a Campaign Member Status explicitly flags that status value as a positive response. Salesforce relies on this boolean attribute on each status entry to calculate the total number of responses on campaign summary fields and reports.

Step-by-Step Solution

1
Navigate to the Campaign record or Advanced Setup area for Campaign Member Statuses.
Access the custom status values configured for the campaign.
Campaign member responses are tracked per status value on individual campaigns or campaign templates.
2
Edit the 'Attended' status entry in the Campaign Member Statuses related list.
Open the status settings edit window.
Individual status flags must be modified to change tracking behavior.
3
Check the 'Responded' checkbox and save.
The 'Attended' status is flagged as a response, updating aggregate campaign metrics automatically.
Salesforce uses the 'Responded' boolean flag on the status record to calculate total responses and response rate metrics.

Key Concept

Campaign Member Status Responded Flag
Estimated Time:1m 0s
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Topics

Campaign Management and Campaign Members

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