Question

Difficulty: MediumLead Lifecycle and Lead Conversion

A Salesforce administrator is documenting the standard system execution sequence that occurs when a sales representative converts a Lead. Place the following Lead conversion execution steps in the correct chronological order from first to last.

  1. 1Validation rules and system checks evaluate on the Lead record to ensure data integrity.
  2. 2Account and Contact records are created or matched with existing records.
  3. 3Mapped custom Lead field values are written to the designated target fields on Account, Contact, and Opportunity.
  4. 4The Opportunity record is created and linked to the Account and Contact (unless suppressed).
  5. 5The Lead status updates to Converted, marking the Lead record read-only and linking it to the resulting records.

Answer

The correct order of lead conversion steps is: 1) Validation rules and system checks evaluate on the Lead record; 2) Account and Contact records are created or matched; 3) Mapped custom Lead field values are written to designated target fields; 4) The Opportunity record is created and linked (unless suppressed); 5) The Lead status updates to Converted, marking the record read-only.
During Lead conversion, Salesforce executes validation rules on the Lead record first to verify data integrity. Once validated, the system creates or matches the destination Account and Contact records. Custom Lead field mapping then writes data into the respective target fields across the generated or matched objects. Next, the system creates an Opportunity (unless the representative chose not to create one). Finally, Salesforce updates the Lead status to Converted, locks the Lead record as read-only, and links it to the converted Account, Contact, and Opportunity records.

Step-by-Step Solution

1
Evaluate Lead Record Integrity
Salesforce executes Lead validation rules and system checks to ensure all required conversion criteria are met.
If validation fails, conversion halts immediately before any target records are created or updated.
2
Instantiate Target Account and Contact Objects
Target Account and Contact records are identified through matching or newly created in the database.
Target records must exist prior to populating field values or linking child records.
3
Execute Lead Custom Field Mapping
Values from mapped custom Lead fields copy into designated Account, Contact, and Opportunity fields.
Data transfer takes place immediately after destination records are established.
4
Generate Opportunity Record
The Opportunity record is created and associated with the newly created or matched Account and Contact.
Opportunity generation occurs downstream of Account and Contact instantiation unless the user selected the option to suppress Opportunity creation.
5
Finalize Lead Status and Lock Record
The Lead status is updated to Converted, setting the Lead record to read-only state and establishing lookup relationships to the converted Account, Contact, and Opportunity records.
Updating Lead status and enforcing read-only permissions completes the lead conversion lifecycle.

Key Concept

Lead Conversion System Execution Sequence
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