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Question

Difficulty: EasyLead Lifecycle and Lead Conversion

A Salesforce administrator at a boutique wealth management firm wants to ensure that a custom field capturing a prospect's primary investment interest on the Lead object is automatically transferred to a custom field on the Contact object whenever a lead is converted. Which Salesforce feature should the administrator use to accomplish this?

  1. Map Lead Fields in the Lead Object Manager settings to target custom fields on the Contact object.Answer
  2. B
    Assign the custom field picklist values within the Contact Record Type configuration.
  3. C
    Configure a custom Sales Process and associate the investment interest picklist to Opportunity Stages.
  4. D
    Create custom fields with identical API names on both Lead and Contact objects without configuring mapping.

Answer

Map Lead Fields under the Lead Object Manager configuration to target the corresponding custom field on the Contact object.
To transfer custom Lead field data to custom Contact, Account, or Opportunity records during lead conversion, administrators must configure 'Map Lead Fields' in the Lead Object Manager settings. This maps the source Lead field to a compatible target field on the converted object.

Step-by-Step Solution

1
Identify the administrative requirement
Custom field data captured on a Lead record must populate a custom field on the newly created Contact record upon lead conversion.
Standard field values convert automatically, but custom fields require explicit administrative configuration.
2
Locate the Lead Custom Field Mapping interface
Navigate to Setup > Object Manager > Lead > Fields & Relationships > Map Lead Fields.
This tool defines destination custom fields on Account, Contact, and Opportunity objects for custom Lead data.
3
Select the target object tab and select the matching destination field
Select the Contact tab and pair the custom investment interest Lead field with the corresponding custom Contact field.
Mapping guarantees seamless data transfer during the conversion process provided data types are compatible.

Key Concept

Lead Custom Field Mapping during Lead Conversion
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Topics

Lead Lifecycle and Lead Conversion

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