Question

Difficulty: MediumLead Lifecycle and Lead Conversion

A Salesforce administrator at a specialized medical equipment supply enterprise is setting up Lead Custom Field Mapping for sales operations. The team requires a custom picklist field on the Lead object named "Procurement Model" to automatically populate a corresponding field on the Account record whenever a lead is converted. While attempting to map the fields in Setup, the administrator finds that the target custom field on the Account object is missing from the mapping dropdown menu for the "Procurement Model" field.

Which configuration mismatch is preventing the custom Account field from appearing in the lead field mapping selection?

  1. The custom field created on the Account object has a Text data type rather than a Picklist data type.Answer
  2. B
    The custom lead field was already mapped to a custom Opportunity field before configuring the Account mapping.
  3. C
    The picklist values of the target Account field have not been assigned to the active Account record types.
  4. D
    The target Account field was not added to an active Sales Process prior to configuring lead conversion settings.

Answer

The custom field created on the Account object has a Text data type rather than a Picklist data type.
In Salesforce Lead Custom Field Mapping, source custom fields on the Lead object can only be mapped to custom target fields on the Account, Contact, or Opportunity objects that share identical or compatible data types. Because the source field on the Lead is a picklist, the target Account field must also be created as a picklist. If the Account field was created with a different data type (such as Text), Salesforce will exclude it from the mapping dropdown menu for that picklist field.

Step-by-Step Solution

1
Identify the requirement for Lead Custom Field Mapping.
The requirement is to map a custom Lead picklist field ("Procurement Model") to a custom field on the Account object.
Lead conversion transfers qualified prospect data from Lead records to target Account, Contact, and Opportunity records.
2
Evaluate Salesforce platform rules for custom lead field mapping.
Salesforce mandates strict data type compatibility; custom Lead picklist fields can only map to custom Picklist fields on target objects.
Mismatched data types prevent the target field from appearing in the mapping selection dropdown list in Setup.
3
Determine the root cause of the missing target field.
Defining the target Account field as a Text data type instead of a Picklist data type causes Salesforce to hide it from the picklist mapping menu.
Correcting the Account field to a Picklist data type resolves the mismatch and allows successful mapping configuration.

Key Concept

Lead Custom Field Mapping Data Type Compatibility
Estimated Time:1m 30s
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