The following is an excerpt from a study on global television flows published in 2012:
'While many cultural critics in the late twentieth century predicted that globalization would lead to a one-way imperialist export of American media, the actual flow of television programming has proven far more complex. Across Latin America, local television networks have not only dominated domestic markets with locally produced telenovelas but have also exported these shows to audiences in Eastern Europe, East Asia, and the Middle East, where they are frequently adapted to fit local cultural norms.'
Which of the following aspects of globalized culture after 1900 is best illustrated by the passage?
- The development of multi-directional cultural flows and the creation of hybrid cultural productsCevap
- BThe complete homogenization of global entertainment under Western influence
- CThe passive adoption of foreign cultural values by non-Western audiences without local modification
- DThe suppression of local agency due to the dominance of transnational corporations
Cevap
The development of multi-directional cultural flows and the creation of hybrid cultural products
The correct answer is correct because the passage shows that globalization is not just a one-way flow from the United States but involves multi-directional flows (Latin American telenovelas exported globally) and local adaptation, which are key features of cultural hybridization.
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Anahtar Kavram
Cultural hybridization and multi-directional cultural flows in globalized culture