The following passage is an excerpt from a speech given by French President François Mitterrand at the General Agreement on Tariffs and Trade (GATT) negotiations in 1993:
"A nation that surrenders its means of self-expression to the laws of the global marketplace is a nation on the path to servitude. What is at stake in these negotiations is the preservation of our cultural identity and the right of every country to protect its own image. If we treat cultural works—films, music, and literature—no differently than industrial commodities like coal or steel, we invite a future of global cultural homogenization."
The arguments in the passage are best understood in the context of which of the following late twentieth-century developments?
- The rapid expansion of transnational entertainment corporations and digital communication technologies.Cevap
- BThe complete homogenization of global culture and the total eradication of local agency in non-Western societies.
- CThe widespread adoption of Green Revolution agricultural technologies that modernized rural societies.
- DThe establishment of direct colonial administrations by Western powers to control resources in developing regions.
Cevap
The arguments in the passage are best understood in the context of the rapid expansion of transnational entertainment corporations and digital communication technologies.
The correct answer is correct because Mitterrand's speech directly addresses the rise of transnational media and entertainment companies (mostly based in the United States) whose global reach was accelerated by television, film, and emerging digital communications, raising concerns about cultural dominance and the erosion of national identities.
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Anahtar Kavram
Globalized Culture