Passage:
In behavioral economics, the "endowment effect"���the tendency of individuals to value a good more highly once they possess it than before they acquired it—has long been explained through prospect theory's concept of loss aversion. Under this view, the psychological pain of forfeiting an asset is inherently greater than the pleasure of acquiring an identical one, leading owners to demand a higher selling price than non-owners are willing to pay. However, recent experimental studies by cognitive psychologists challenge this long-standing paradigm. These studies demonstrate that when participants are given an item via random assignment rather than personal selection, their reluctance to trade that item for a functionally superior alternative drops markedly.
Based on these findings, researchers propose an alternative hypothesis: ownership per se does not generate the endowment effect; rather, the effect relies on "identity-coupling," wherein individuals attribute personal value to items that reflect their own autonomous choices. Critics of this identity-coupling hypothesis contend that the experiment fails to undermine loss aversion. They argue that participants receiving randomly assigned goods do not view those goods as true personal property, meaning loss aversion was never actually tested in the random-assignment condition.
Which of the following, if true, would most directly weaken the critics' argument concerning the participants in the random-assignment condition?
- AParticipants who self-selected their items reported significantly higher emotional attachment to those items than did participants who received randomly assigned items.
- BConsumers in commercial retail markets generally place a higher monetary valuation on customized products than on mass-produced items.
- Participants who received randomly assigned items consistently demonstrated standard indicators of psychological ownership, such as taking steps to safeguard the items from damage prior to the trading offer.Cevap
- DProspect theory accurately predicts price discrepancies in non-experimental asset trading scenarios involving institutional investors.
- EThe magnitude of loss aversion experienced by individuals varies depending on whether the asset in question possesses high monetary value.