An executive at an online retail company stated: 'To reverse our recent increase in shopping cart abandonment rates, we must either eliminate standard delivery charges for all orders or offer free return shipping. Because offering free return shipping on all orders would create unsustainable logistics costs, we must eliminate standard delivery charges.'
Statement: The executive's argument relies on a false dilemma fallacy by taking for granted that eliminating standard delivery charges and offering free return shipping are the only two viable strategies for reducing shopping cart abandonment.
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The statement is True.
The statement is correct because the executive's reasoning exhibits a classic false dilemma flaw: it assumes that only two possible actions exist to resolve shopping cart abandonment, overlooking reasonable middle-ground or alternative approaches.
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Anahtar Kavram
False Dilemma and Unwarranted Assumptions