A property and casualty insurance agency is launching a cross-selling campaign for life insurance. The agency plans to make outbound telemarketing calls to two specific groups of people, all of whom have their phone numbers listed on the National Do Not Call Registry.
Group 1: Current clients who purchased an auto insurance policy from the agency 12 months ago.
Group 2: Prospects who submitted an online request for an auto insurance quote 4 months ago, but never purchased a policy.
Assuming no express written consent has been provided, which of these groups may the agency legally call under federal telemarketing regulations?
- The agency may only call the current clients, as their business relationship falls within the 18-month exemption window.Cevap
- BThe agency may only call the prospects who requested a quote, as consumer inquiries provide a permanent exemption from the registry.
- CThe agency may call both groups, because any prior contact or inquiry establishes an open-ended business relationship exemption.
- DThe agency may call neither group, because the National Do Not Call Registry prohibits all telemarketing unless express written consent is obtained.
Cevap
The agency may only call the current clients, as their business relationship falls within the 18-month exemption window.
The correct answer accurately applies the two different time limits for the Established Business Relationship (EBR) exemption. Current clients (Group 1) may be called for up to 18 months following their last transaction, so calling them at 12 months is legal. Prospects who merely inquired (Group 2) may only be called for 3 months, making the call at 4 months a violation.
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Anahtar Kavram
Under the Telephone Consumer Protection Act (TCPA) and National Do Not Call Registry rules, an Established Business Relationship (EBR) provides an exemption to call individuals on the registry. The exemption lasts 18 months from a financial transaction or purchase, and 3 months from a consumer inquiry or application.