Examkin

Soru

Zorluk: OrtaSales Promotion and Public Relations

A cosmetics manufacturer distributes free sample sachets of a newly developed facial cream at shopping malls to encourage potential buyers to try the product. Which auxiliary to trade is the manufacturer utilizing?

  1. Sales promotionCevap
  2. B
    Public relations
  3. C
    Informative advertising
  4. D
    Personal selling

Cevap

Sales promotion is the commercial activity being utilized.
Distributing free samples is a classic sales promotion technique designed to reduce customer risk and induce immediate trial of a new product.

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1
Analyze the commercial activity described in the scenario
The firm is distributing free sample sachets to potential consumers at malls to encourage immediate trial of a new product.
Identifying the specific action helps classify the commercial tool used.
2
Distinguish between promotional auxiliaries to trade
Sales promotion consists of short-term incentives (like free samples, coupons, premiums, and discounts) aimed at encouraging trial or purchase.
This matches the definition and purpose of sales promotion.

Anahtar Kavram

Sales Promotion vs. Other Marketing Auxiliaries
Tahmini Süre:1m 0s
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Konular

Sales Promotion and Public Relations

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