A dominant firm operating in a non-collusive oligopoly currently sells its product at a prevailing market price of . The price elasticity of demand for its product is for prices above , and for prices below . If an automated production process reduces the firm's marginal cost from to , and this new marginal cost line continues to intersect the vertical gap in the marginal revenue curve, how will the firm adjust its price and output to maximize profits?
- Maintain both the current price at and the existing output level, because the marginal cost shift remains within the discontinuous segment of the marginal revenue curve.Cevap
- BLower the market price below and expand output to exploit the decrease in marginal cost.
- CRaise the market price above to maximize profit along the elastic segment of the demand curve.
- DReduce output while keeping the price constant at to equate marginal revenue to the lower marginal cost.
Cevap
The firm will maintain both its current price at and its existing output level because the marginal cost reduction occurs entirely within the vertical discontinuity of its marginal revenue curve.
Under Paul Sweezy's kinked demand curve model, non-collusive oligopolists assume rivals will match price cuts but ignore price increases. This asymmetry creates a kink in the demand curve at the prevailing price and a corresponding vertical gap in the marginal revenue curve. Any change in marginal cost that stays within this gap leaves the profit-maximizing output and price unchanged, accounting for rigid prices in oligopolistic markets.
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Price Rigidity and Discontinuous Marginal Revenue in Oligopoly
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