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Zorluk: OrtaWholesale Trade and Functions of Wholesalers

A wholesaler purchases bulk quantities of detergent from a manufacturing firm in Ogun State and divides the consignment into smaller packages suitable for neighborhood retail shops. Which function is the wholesaler performing directly for the retailers in this situation?

  1. Breaking bulk to suit their purchasing capacityCevap
  2. B
    Financing production by releasing capital ahead of sales
  3. C
    Providing market research feedback regarding consumer demand
  4. D
    Issuing credit notes to rectify overcharged invoices

Cevap

Breaking bulk to suit their purchasing capacity
Breaking bulk is a primary service rendered by wholesalers to retailers. Manufacturers produce in large quantities to gain economies of scale, while small retailers require small quantities to match limited capital and storage space. The wholesaler bridges this gap by purchasing in bulk and dividing goods into smaller units.

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1
Analyze the activity described in the scenario.
The wholesaler buys in bulk from the manufacturer and divides large consignments into smaller quantities for retail shops.
Retailers typically operate on smaller capital scales and cannot afford or store huge quantities of goods directly from manufacturers.
2
Distinguish between wholesaler functions provided to manufacturers versus retailers.
Dividing large packs into smaller units (breaking bulk) directly serves retailers, enabling them to stock a variety of items without over-stretching their working capital.
Functions like financing production and transmitting market feedback serve the manufacturer, whereas breaking bulk and providing variety serve the retailer.

Anahtar Kavram

Functions of Wholesalers to Retailers
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Konular

Wholesale Trade and Functions of Wholesalers

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