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Zorluk: OrtaChannels of Distribution

Match each product or market scenario in Column A with its most appropriate channel of distribution in Column B.

  • Fresh, highly perishable agricultural produce sold to local consumersProducer → Consumer
  • Custom-built heavy industrial boilers for manufacturing plantsProducer → Industrial User
  • Mass-produced packaged detergent with nationwide consumer demandProducer → Wholesaler → Retailer → Consumer
  • Imported specialized luxury watches requiring exclusive market representationProducer → Agent → Retailer → Consumer

Cevap

Fresh perishable produce matches Producer → Consumer; Custom industrial boilers match Producer → Industrial User; Mass-produced packaged detergent matches Producer → Wholesaler → Retailer → Consumer; Imported specialized luxury watches match Producer → Agent → Retailer → Consumer.
Fresh perishable agricultural produce requires direct sales (Producer → Consumer) to reach the final consumer before spoiling. Custom-built industrial machinery demands direct sale to industrial users (Producer → Industrial User) due to high technical specifications and custom design. Mass-market detergent requires a multi-stage channel (Producer → Wholesaler → Retailer → Consumer) to break bulk and reach millions of households nationwide. Imported luxury items use exclusive agents (Producer → Agent → Retailer → Consumer) who specialize in regional distribution without holding inventory title.

Adım Adım Çözüm

1
Analyze product physical characteristics and target market breadth for each item in Column A.
Identified perishable goods, technical industrial goods, mass consumer goods, and specialized luxury goods.
Distribution channel length depends directly on product perishability, technical complexity, unit value, and market size.
2
Select the optimal channel structure corresponding to each product's logistical and sales requirements.
Paired short/direct channels with perishable and high-tech industrial goods, and longer intermediary channels with mass-market and agent-handled goods.
Direct channels prevent decay and handle complex specifications, while indirect channels provide wide distribution reach and specialized market representation.

Anahtar Kavram

Channels of Distribution Selection Criteria
Tahmini Süre:1m 30s
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Konular

Channels of Distribution

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