Consumer Psychologist: A recent study of a large online retailer compared two groups of customers: those who manually selected individual items for a monthly delivery and those who paid a 15 percent premium for a "curated" box, where the retailer selected items on their behalf from the same inventory. The customers receiving the curated boxes reported significantly higher overall satisfaction with their purchases. Clearly, the psychological relief of avoiding decision fatigue—the mental exhaustion that comes from making numerous choices—is the primary reason for this higher satisfaction.
Which one of the following, if true, most strengthens the consumer psychologist's argument?
- ACustomers who received the curated boxes frequently cited the element of surprise as the most enjoyable aspect of the service.
- BPeople who frequently experience decision fatigue in their daily lives are generally more likely to purchase curated subscription boxes than people who do not.
- CRetailers who offer curated boxes typically employ expert shoppers whose primary job is to anticipate consumer trends and select high-quality items.
- Customers who manually selected their items from a temporarily restricted, significantly smaller inventory reported higher satisfaction levels than those who manually selected from the full inventory.Cevap
- EThe higher satisfaction reported by curated box subscribers economically justifies the 15 percent premium that the retailer charges for the curation service.
Cevap
The statement that customers selecting from a restricted inventory reported higher satisfaction than those selecting from the full inventory.
This option strengthens the argument by isolating the variable of choice. By showing that a mere reduction in the number of choices (a smaller inventory) leads to higher satisfaction even without expert curation or the element of surprise, it validates the psychologist's central claim that avoiding decision fatigue is the active mechanism driving the satisfaction.
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Strengthening causal arguments by demonstrating covariance or isolating variables.