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Question

Difficulty: EasyDetermining Purpose and Call to Action

Read the promotional flyer for a community pet shelter campaign:

Happy Paws: Annual Pet Adoption and Donation Drive
Our shelter is currently at maximum capacity, with over fifty dogs and cats waiting for a permanent home. This Saturday, July 11, from 10:00 a.m. to 4:00 p.m., join us at the Central Park Pavilion. You can meet our adoptable pets, speak with veterinary volunteers, and learn about responsible pet ownership. Even if you cannot adopt, you can support us by bringing unopened pet food, blankets, or toys to our donation bin at the entrance. Help us give these animals a second chance!

Which of the following is the primary call to action of this flyer?

  1. A
    To recruit veterinary volunteers for the shelter's daily operations
  2. B
    To sign up for a training program on responsible pet care
  3. To encourage community members to adopt a pet or donate supplies at the weekend eventAnswer
  4. D
    To submit a monetary donation online to help expand the shelter's capacity

Answer

To encourage community members to adopt a pet or donate supplies at the weekend event
The correct answer accurately identifies the primary call to action of the flyer, which is to invite readers to the weekend event to either adopt a pet or donate physical supplies (food, blankets, or toys) to support the shelter's capacity needs.

Step-by-Step Solution

1
Analyze the promotional flyer to locate sections requesting reader action.
Identify key phrases such as 'join us', 'meet our adoptable pets', and 'support us by bringing unopened pet food, blankets, or toys'.
Determining where the text directly asks the reader to do something helps isolate the call to action.
2
Distinguish between the primary request and supporting details.
Conclude that meeting volunteers and learning about ownership are activities at the event, whereas adopting or donating supplies are the main goals of the campaign.
This avoids confusing secondary information with the primary call to action.

Key Concept

Determining the primary request or call to action in promotional texts by distinguishing between central goals and supporting details.
Estimated Time:45s
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Topics

Determining Purpose and Call to Action

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