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Difficulty: MediumDetermining Purpose and Call to Action

Read the following promotional flyer for a municipal initiative and answer the question.

RutaVerde: Santiago's Sustainable Mobility Initiative
Santiago is moving towards a cleaner future! The Municipal Secretary of Environment invites all residents to participate in the new 'RutaVerde' program. Our goal is to reduce carbon emissions by 20% over the next two years by promoting the use of bicycles and public transit.

To achieve this, the city has constructed 50 kilometers of new, secure bike lanes and added 200 electric bus routes. Furthermore, residents who register their daily commute through the RutaVerde mobile application can earn points redeemable for discounts at local businesses and public transit passes.

While corporate sponsorships have funded the initial infrastructure, the long-term success of RutaVerde depends on your active participation. Join us for the official launch event this Saturday at 10:00 AM in Plaza de Armas to learn how to download the app, set up your profile, and start tracking your commutes. Free bicycle tune-ups and safety gear will be provided to the first 100 attendees who show their registered app profile.

Download the RutaVerde app today and take the first step towards a greener Santiago!

Based on the promotional flyer, what is the primary call to action for residents wishing to participate in the 'RutaVerde' initiative?

  1. Downloading the mobile application to log daily commutes and earn rewardsAnswer
  2. B
    Attending the launch event in Plaza de Armas on Saturday morning
  3. C
    Securing corporate sponsorships to fund future transit infrastructure
  4. D
    Volunteering to help build new bicycle lanes and electric bus routes

Answer

Downloading the mobile application to log daily commutes and earn rewards
The correct answer is downloading the mobile application because the text explicitly states that the project's long-term success relies on residents using the app to register and track their commutes. The text concludes with a direct command to download the app today.

Step-by-Step Solution

1
Analyze the text for promotional intent and identify key directives given to the reader.
Found directives pointing to the launch event and the download of the RutaVerde mobile application.
This helps separate secondary events from the central mechanism of the program.
2
Distinguish between the immediate promotional event and the long-term objective of the campaign.
The flyer emphasizes that the long-term success of the initiative depends on commuters downloading the application and logging their travels daily to earn rewards.
Determining the primary call to action requires focusing on the primary goal of the promotion rather than temporary launch activities.

Key Concept

Identifying the primary call to action in promotional and advertising materials by distinguishing ongoing participation requirements from secondary details or one-time events.
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Determining Purpose and Call to Action

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