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Question

Difficulty: MediumSales Promotion and Public Relations

To foster long-term community goodwill and project a positive corporate image, a manufacturing firm constructs a solar-powered borehole for its host community without making any product sales pitch. Which auxiliary to trade is the firm demonstrating?

  1. A
    Sales promotion
  2. Public relationsAnswer
  3. C
    Persuasive advertising
  4. D
    Trade wholesaling

Answer

Public relations
The correct answer is Public relations because providing community infrastructure without promoting specific goods aims to build mutual understanding, public confidence, and sustainable corporate goodwill.

Step-by-Step Solution

1
Analyze the primary commercial objective of the company's action in the scenario.
The initiative is designed to create community goodwill and enhance corporate reputation without direct product advertising.
Determining whether an activity aims for short-term sales volume or long-term public goodwill identifies the specific commercial auxiliary involved.
2
Differentiate public relations from sales promotion and advertising.
Public relations encompasses corporate social responsibility and goodwill-building activities, whereas advertising and sales promotion directly pitch products for purchase.
Public relations targets general public perception and institutional image rather than immediate product transactions.

Key Concept

Public Relations vs Sales Promotion and Advertising
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Topics

Sales Promotion and Public Relations

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