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Difficulty: HardEinstein Activity Capture and Sync Configurations

Northern Trail Outfitters recently enabled Einstein Activity Capture (EAC) for its account executive team using Microsoft Exchange. Sales reps confirm that customer emails and calendar events automatically appear on the Activity Timeline of related Opportunity records. However, the Sales Operations manager reports that a standard custom report based on Tasks and Events fails to display these automatically captured emails. What is the cause of this reporting issue, and how should the administrator resolve it?

  1. EAC activities are stored in external AWS servers rather than as standard Salesforce Task and Event records, making them unavailable in standard activity reports; the administrator should leverage Activity 360 or Activity Metrics reporting features.Answer
  2. B
    The Sales Operations manager lacks the 'Modify All Data' system permission required to view external EAC activities in standard reports, which must be assigned through a new user profile.
  3. C
    The EAC sync direction configuration was set to 'Exchange to Salesforce' instead of 'Both Ways', which prevents captured emails from being converted into standard Task records.
  4. D
    Shared Activities (Multi-Currency and Contact linking) is disabled in Chatter settings, preventing captured email records from registering on standard object reports.

Answer

Einstein Activity Capture data is stored in external AWS infrastructure rather than standard Salesforce Task and Event records, preventing it from showing in standard activity reports. The administrator should utilize Activity Metrics or Activity 360 reporting features.
Einstein Activity Capture (EAC) stores captured emails and calendar events in secure AWS storage off the core Salesforce platform to maintain high performance. Because these activities are not written as standard Task or Event records in the Salesforce database, standard Activity report types (Tasks and Events) cannot display them. To report on EAC activities, administrators must use built-in EAC reporting tools such as Activity Metrics, Activity 360, or CRM Analytics dashboards.

Step-by-Step Solution

1
Analyze how Einstein Activity Capture (EAC) handles data storage.
Identify that EAC stores captured emails and events off-core in external AWS infrastructure and streams them to the Activity Timeline, rather than writing standard Task/Event rows in the Salesforce database.
Understanding the architectural difference between standard activities and EAC captured activities is essential for troubleshooting reporting limitations.
2
Evaluate the impact on standard reporting tools.
Confirm that standard reports built on Tasks and Events only query records in the Salesforce database and therefore exclude EAC captured data.
Standard report types cannot directly query external AWS storage used by EAC.
3
Determine the appropriate solution for reporting on EAC activities.
Select Activity Metrics or Activity 360 / CRM Analytics EAC reporting options, which are designed to summarize and report on EAC activity data.
These features synthesize EAC data for reporting without requiring standard Task/Event record creation.

Key Concept

Einstein Activity Capture Data Storage and Reporting Architecture
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Topics

Einstein Activity Capture and Sync Configurations

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